Top Australian Marketplaces for Selling Used Farm Gear

Choosing the Right Platform

Selling used farm machinery online is easier than ever, but choosing the right marketplace makes all the difference to how fast you sell and what price you get.

Before you post, think about:

• Security: does the site protect your payment and identity?
• Audience fit: is it full of real farmers or casual browsers?
• Fees: are they up-front, success-based, or hidden in fine print?
• Support: can you talk to someone if something goes wrong?

Below is a breakdown of Australia’s main platforms, what they’re best for, and why many sellers now start with LocalAg.

LocalAg

Type: Secure agricultural marketplace
Best for: Farmers and agribusinesses wanting a safe, ag-specific platform

LocalAg is an Australian-owned marketplace backed by Feed Central. It lets you list farm machinery, grain, hay, livestock, and equipment in one place.

• Free to list, a small success-based fee only when an item sells.
• Secure escrow payments via CheckVault, so funds are released only once both sides agree.
• Real support from the LocalAg and Feed Central teams, plus AI help (“Kev”) when writing listings.
• Community give-back: through theLocal4Locals program, part of every transaction helps regional initiatives.

If you’re selling something valuable or interstate, LocalAg gives the most protection and transparency.

Farm Tender

Type: Specialist ag marketplace
Best for: Fast exposure and flexible listings

Farm Tender is a long-standing marketplace that covers machinery, hay, grain, and livestock.

• Free to list; only pay if your item sells.
• Friendly support and good buyer volume.

It’s well suited to common machinery types and quick-turnover sales.

Farmmachinerysales (carsales network)

Type: Specialist marketplace within the carsales network
Best for: Sellers seeking maximum reach

This site sits under the carsales.com.au umbrella, bringing massive national traffic.

• Paid ad tiers with extra visibility options.
• Backed by a mature support system.

Great for dealers or sellers willing to invest for large exposure.

AgTrader

Type: Specialist marketplace linked with ACM’s rural news network
Best for: Sellers who also want print and clearing-sale exposure

AgTrader mixes online listings with regional media coverage.

• Paid plans for listings and dealer accounts.
• Reaches a broad rural audience beyond just machinery buyers.

Farm Clearing Sales

Type: Clearing-sale directory and private listings
Best for: Dispersal or end-of-season sales

Popular for clearing-sale ads and bulk listings.

• Fixed per-ad cost (around $30–$40).
• Strong visibility among buyers seeking complete farm sell-outs or multiple items.

OnlyAg

Type: Dealer-focused agricultural classifieds
Best for: Dealers wanting long-term listings

Operated by the Only Sales Group, OnlyAg charges a flat listing fee with no expiry time.
It’s simple, but less feature-rich than larger sites.

Machines4U

Type: Industrial and agricultural marketplace
Best for: Dealers or businesses selling across industries

Machines4U covers ag, construction, and industrial equipment.

• Paid memberships or ad packages.
• Excellent traffic volume, though less targeted than ag-specific sites.

Gumtree

Type: General classifieds
Best for: Local, low-value gear

Gumtree offers broad reach and mostly free listings, though protection is minimal.
Use it for quick, local deals, just confirm payment before collection and avoid PayID scams.

TractorHouse

Type: International machinery marketplace
Best for: Dealers and exporters

TractorHouse operates globally (with Sandhills Pacific in Australia).
Ideal for tractors and heavy equipment targeting overseas buyers.
Expect paid plans arranged via their sales team.

Facebook Marketplace & Ag Groups

Type: Social and community platforms
Best for: Fast local exposure, with caution

Facebook groups like Buy Swap Sell Agriculture are active and free.
They’re handy for local, low-value items, but carry scam risk. Keep communication in-app and release gear only once funds clear.

AuctionsPlus

Type: Online auction platform
Best for: Competitive bidding and clearing multiple items

AuctionsPlus runs national machinery sales.

• Fees are a percentage of the sale price.
• Excellent reach for standard machinery models in good condition.

Conclusion: Find Your Best Fit

If you’re selling high-value machinery or want a secure, professional experience, start with LocalAg, you’ll get escrow protection, clear fees, and real support from people who know agriculture.
List your machinery on LocalAg today for secure payments, transparent fees, and community impact.